NASCAR to run races in Europe?

NASCAR is considering running exhibition races in Europe in hopes of bringing more exposure to the sport. NASCAR has revealed that it would consider hosting exhibition races in Europe to boost the profile of stock-car racing in the region.

“NASCAR would consider future exhibition race opportunities in Europe as part of a broader strategy of promoting stock-car racing in a region and supporting existing efforts like our Euro Racecar NASCAR Touring Series, which is about to embark on its second season," Silbermann told Autoweek.

“NASCAR's philosophy has evolved over the years, from the NASCAR exhibition race model of the 1990s — when we ran several races in Japan — to the more recent model we implemented beginning with Mexico," said Silbermann.

“The prime difference being that the NASCAR national series races staged in Mexico City nearly a decade ago were part of a broad strategy of promoting stock-car racing in that country. The results are clear today, with a healthy NASCAR Toyota Mexico Series having just completed its seventh season under the NASCAR banner. The series boasts close racing, strong car counts, record crowds, and the fifth new oval circuit in the country having just been completed in Chihuahua." AutoWeek