Nissan to Announce Major News for its NISMO Performance Arm
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02/22/13 Nissan Motor Co. is planning a major announcement around future plans for performance when it opens a new factory for its Nismo motorsport and performance tuning arm on Tuesday, Feb. 26 near Yokohama.
Nissan CEO Carlos Ghosn will headline the announcement, which is expected to reveal a new direction for Nismo’s core mission.
Well-known to motorsports and performance car enthusiasts, Nismo has nearly 30 years of motorsport expertise and proven tuning capabilities for road cars, and for its millions of global gaming and virtual fans Nismo products are about to become much more of a reality.
Nissan has invested in an entirely new facility for Nismo’s operations, redeveloping a former production site to give it a new home with expanded technological capacity. The new site replaces Nismo’s prior location in Omori, Japan, and includes a larger showroom for up to eight vehicles plus a retail outlet.
Nissan has already begun introducing Nismo-badged performance versions of its road car products.
The first Nissan road car to get the Nismo treatment, the Juke Nismo, is already on sale in Europe and Japan and will be launched in the U.S. in the second quarter of this year. The next model to come will be a new version of the 370Z Nismo which will make its public debut at the 2013 Geneva Motor Show in March.
Nismo is also expected to reveal more about its future motorsport activities at the event.