Fiat Chrysler, Peugeot Owner PSA in Talks to Combine
|John Elkann will still run the FCAU portion of the merged company|
UPDATE This rumor is upgraded to 'fact' today. The FCA Group, owners of the Alfa Romeo brand, have confirmed they are holding talks with the PSA Groupe about merging together and today the Wall Street Journal reports the two sides have agreed to the merger. The long-term status of the deal between Alfa Romeo and the Sauber group of companies may be called into question as a result of confirmed talks between two automotive giants.
The FCA Group, owners of the Alfa Romeo brand amongst others like Fiat, Chrysler, Abarth, Jeep, Dodge and Lancia, have confirmed that they are in talks about a potential merger between themselves and the Groupe PSA – PSA being the owners of Peugeot, Citroen, Opel, DS, and Vauxhall.
Rumors of a potential merger started earlier this week, with confirmation coming from both parties on Wednesday that they have opened talks.
Peugeot and its associated companies have now moved to try working out a similar deal, with PSA CEO Carlos Tavares negotiating with FCA over a deal that would result in the merged companies becoming the third largest carmaker in the world – only behind Toyota and Volkswagen.
Alfa Romeo, as a car brand, are suffering on the sales front at the moment. According to the European Automobile Makers Association, Alfa sales in Western Europe stand at just 39,020 for 2019 – this is down 43.3% on last year.
10/29/19 The Wall Street Journal reports that Fiat Chrysler Automobiles FCAU and Peugeot PUGOY maker PSA Group of France are in talks over a potential combination, according to people familiar with the matter—a deal that could create a $50 billion trans-Atlantic auto giant.
One possibility the two sides are discussing, according to one of these people, is an all-share merger of equals. Peugeot Chief Executive Carlos Tavares would head the combined auto maker as its CEO, while John Elkann, FCA chairman and the head of the Agnelli family, which controls the Italian-U.S. auto maker, would assume the same role at the new company, this person said.
Talks are fluid, according to one of these people, and other options or terms could be considered. There is no guarantee that any final agreement will be reached.
The proposed combination comes months after Fiat dropped an earlier offer to merge with Peugeot rival Renault SA of France.