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Ford announces business transformation plans

90% of business will be dedicated to trucks and SUVs
Tuesday, November 27, 2018


Does not sound like NASCAR aligns whatsoever with Ford's future business model
Does not sound like NASCAR aligns whatsoever with Ford's future business model
Ford has been working intensively and taking action to transform our business over the past 18 months. As we redesign and restructure our global business, we will build on our areas of strength; smartly and strategically address underperforming products and regions; and invest in the future by designing smart vehicles for a smart world.

Key actions include:

  • Updated footprint: We announced in July that restructuring activities could have potential EBIT charges of $11 billion, with cash-related effects of $7 billion, over the next five years. These actions will come largely outside of North America.
  • Transforming Product Development: We announced nine months ago that we are shifting to five flexible architectures for our vehicles -- driving a 20 percent savings in time from sketch to showroom and yielding significant efficiencies. As part of this, we've also identified ways to manage up to 70 percent of each vehicle's value through increased component sharing. We also formed a new Enterprise Product Line Management group, which establishes 10 cross-functional teams that will manage distinct product lines as end-to-end businesses and leverage Ford’s human-centered design, advanced product marketing and user experience teams to create breakthrough products and customer experiences.
  • Shifting Vehicle Portfolio: We've already taken actions to shift our vehicle portfolio to better meet our customers' needs going forward and strengthen our business, improving returns. This includes moving approximately 90 percent of our North American vehicle lineup volume to SUVs, pickup trucks and commercial vehicles between 2018 and by the end of 2020. The company is phasing out slow-selling traditional sedans to free up capital for new entries in growing segments.
  • Strong investments in Autonomous and Electrified Vehicles: Ford’s fitness actions are freeing up capital to invest in emerging businesses. Ford expects to invest $4 billion in its AV efforts through 2023, including its $1 billion investment in Argo AI. In addition, Ford is investing $11 billion in electrification from 2015 to 2022 to deliver a total of 40 vehicles globally. The company remains on track to deliver a full battery electric performance SUV that offers at least a 300-mile range in 2020.
  • Capacity Utilization: Ford has the best manufacturing capacity utilization in North America based on the aggressive restructuring we completed a decade ago, including our use of industry-leading three-crew operating patterns and our continued discipline around balancing capacity with consumer demand, as we have for years.
  • Organization Redesign: We are in the early stages of reorganizing our global salaried workforce to support the company’s strategic objectives, create a more dynamic and empowering work environment and become more fit as a business. The reorganization will result in headcount reduction over time, and this will vary based on team and location. 
  • Strategic Alliances: We are in talks with both Volkswagen and Mahindra about potential collaborations across a number of areas of our business. We are encouraged by both sets of talks and continue working to ensure these alliances help us better serve customers globally.

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